Getting real with Web2.0
The fine people at 37signals (42nouns?) have a new book called Getting Real. Here’s the official blurb:
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it’s a book of ideas.
Sample chapters and $19 PDF downloads are available on the site. Might be interesting.
Update: Jason Kottke notes that it looks like DIY publishing is working out quite well for them, with over $33,250 in PDF sales on the first day!
