Goals and marketing
Quoth the always quotable Ian:
Just about everyone who uses Python has a secondary goal. Actually, they all have a primary goal, which Python allows them to accomplish. That goal might be “sell out my company” or “manage gene information” or “have some fun” or “come home after work and program in a non-soul-killing language”. And each person has a community that has nothing to do with Python, but may understand or appreciate that goal that led you to Python. Those are the people you should be telling about Python.
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